App Store preview videos that explain your app fast

A simple structure for app previews

1. Open on the outcome. Show the result your app gives in the first seconds, not a logo.
2. Show the core flow. One or two key actions, filmed from the real app.
3. Add proof. A short benefit line or a theme that comes up often in your reviews.
4. Close with the reason to download. Keep it short and specific.

Platform rules to check

Apple App Store previews must use footage captured from the app itself and run between 15 and 30 seconds. Apple also requires specific resolutions for each device size. Google Play uses a YouTube link for its promo video. Requirements change, so always check Apple’s app preview guidelines and Google Play’s preview asset guidance before you upload.

AppReels is best for drafting the script, hooks, and captions, and for social versions of your preview. Before you submit a file to Apple, confirm that it meets the current resolution and content rules.

Writing on-screen text

Many people watch previews muted. Keep each caption to one idea and a few words, and leave it on screen long enough to read. AppReels writes text in that style and lets you adjust size, color, and position.